Last Update Date: April, 2025
Welcom to CaloHow!
As you begin your journey with CaloHow, you'll gain valuable insights into how your food choices affect your health—and learn to build habits that align with your personal goals. This is a deeply personal experience, and to support you in the best possible way, we'll collect some personal information along the way.
This Privacy Policy ("Policy") describes how CaloHow ("CaloHow," "we," "our," or "us") collects, uses, discloses, and otherwise processes your personal information when you use our Services (use of our Site, Mobile App, and other interactions you may have with us). This includes your choices and rights regarding your personal information. This Policy forms a part of Terms of Service and terms used but not defined in this policy are defined in the Terms of Service (another great read). BY USING THE SERVICE, YOU AGREE TO THE COLLECTION AND USE OF INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY.
We may collect personal information directly from you, automatically through your use of the Services, and from third-parties.
a. Profile Information. You can fill out your profile, this includes your current weight, height, date of birth, gender and activity level.
b. Food and Activity Diary Data. Certain features of our Services allow you to voluntarily share information about your dietary habits and activities you engage in. This includes your:
c. Communications with CaloHow.This includes your: email address, name, and any other content provided when you communicate with us, including exchanges with our personnel and Support Center chatbot.
d. Research and Survey information.This may include information you provide if you participate in research and surveys, such as contact information, feedback, and other information you choose to provide.
e. Events and Registration Details. This may include information related to your participation in our events (if any) as may be collected when you register for such events. For example, if you register for or attend an event that we host or sponsor, we will collect information related to your registration for and participation in such event.
f. Preferences and Other Requests. This may include information about your preferences, including communication preferences, preferences related to your use of the Services, and any other preferences or requests you provide when interacting with us.
a. CaloHow may collect Usage and Device Data. This may include details about your browser, operating system, or device (such as your cookie identifiers, internet protocol (IP) address, mobile advertising identifier, and other unique identifiers), internet service provider, mobile carrier, general location information (including inferred location based off of your IP address), actions that you take while using the Services, information about how you interact with the Services, including the frequency and duration of your activities, information about the links you click, and other information about how you use the Services.
We may receive information about you from other sources, such as through third party connected health devices, service providers, research partners, marketing and advertising partners, and social media platforms.
a. Service providers. Our service providers may provide us with your information to enrich our Services. For example, we may collect information about how you use our Services to improve our user experience and ensure the security of our Services. We also use service providers to help us communicate with you when you have questions or information requests.
b. Research partners. We may collect information for research purposes and surveys we conduct. This may include demographic information, health and fitness goals, and input regarding the use of our Services.
c. Marketing and advertising companies. This includes third parties who may disclose information about your interests, demographic information, and information about the marketing and advertisements you have seen or clicked on.
d. Business partners. We may partner with other businesses to offer the Services. We may receive your personal information from those business partners as necessary or appropriate for the purposes listed in this Policy.
e. Information provided by other CaloHow users. We may receive personal information about you provided by other CaloHow users (like shared content, photos, or achievements) through the messaging channel via the "Friends" tab.
Please note that we may aggregate, de-identify, or anonymize information so that it will no longer be considered personal information under applicable law. We may use and disclose de-identified information for purposes consistent with those described in this Policy or as otherwise permitted by applicable law.
a. Provide our Services. We use your personal information in connection with the provision, administration, and management of the Services, including managing your account, providing troubleshooting and technical support, and otherwise running our day-to-day operations.
b. Communicate with You. We use your personal information to communicate with you, including responding to your questions and requests. We may also use your personal information to send you communications to request information, seek your feedback, or provide you with administrative information, such as changes to our terms, conditions, and policies.
c. Respond to your Requests to Exercise your Rights. We use your personal information to respond to your requests to exercise your rights over your personal information.
d. Send You Promotional and Marketing Materials. We use your personal information to send you newsletters and other promotional communications, including information about CaloHow's new offerings, features, offers, events, webinars, and other information.
e. Analyze usage of our Services, Ad Performance, and Research. Analyze performance of ads. We engage third-party analytics providers to help us analyze traffic to evaluate usage of the Services and to understand the performance of our advertisements. These third parties may use Tracking Technologies on the Services to collect information for such purposes.
f. Research. We use your personal information to administer surveys and questionnaires that help us better understand how CaloHow users access and use the Services and for other research and analytics purposes, including to measure the effectiveness of the Services and the effectiveness of our marketing and advertising efforts.
g. Enhance and Personalize our Services. We use your personal information to improve and enhance our Services, including through the use of various technologies (e.g., business intelligence tools, machine learning systems, and artificial intelligence), personalize content and features to your interests and goals (e.g., providing suggestions, reporting and analytics, meal plans, and recommendations), and test out new features and updates to our Services.
h. Plan and Manage Events. We use your personal information to assist with event planning activities, such as event registration and attendance and connecting you with other event attendees. We may also use your personal information to facilitate special events, sweepstakes, contests, and promotions, which have their own specific participation rules.
i. Maintain Security and Protect Rights. We use your personal information to help monitor and maintain the security of the Services and our business operations. Additionally, we use your personal information to prevent and detect fraud, unauthorized activities and access, and other misuse of the Services to protect you, our business, and others from unauthorized transactions and other unlawful or unsafe activity.
j. Satisfy Our Legal Obligations. We use your personal information to comply with applicable legal and regulatory obligations and respond to legally valid requests and communications from law enforcement authorities to the extent required by applicable law.
k. Manage pre-litigation or litigation matters. We use your personal information to defend our rights and interests in the event of pre-litigation or litigation.
l. Carry Out Internal Operations. We use your personal information to conduct financial, tax, and accounting audits and assessments of our operations, including our privacy, security, and financial controls. We also use your personal information to administer our business, accounting, compliance, recordkeeping, and legal functions and for related risk and compliance purposes. We may also use your personal information to help maintain appropriate business records and enforce our policies and procedures.
m. Carry Out Sales and Business Transactions. We may use your personal information in connection with the evaluation, negotiation, and/or completion of a business transaction (e.g., a merger, divestiture, restructuring, acquisition, reorganization, dissolution, or other sale or transfer of some or all of our assets), whether as a going concern or as part of any bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction.
We disclose personal information to the categories of recipients described below:
a. Our Business Partners. We may partner with other businesses to offer the Services and disclose your personal information to those business partners as necessary or appropriate for the purposes listed in this Policy.
b. Our Service Providers. We may disclose your personal information to third parties that provide business, professional, or technical support services to us and/or perform functions on our behalf to provide the Services. The services provided by these parties may include IT and website hosting, payment processing, market research, customer support (including our Support Center chatbot virtual agent), data storage, data analytics, auditing, and consulting and legal services.
c. Our Marketing and Advertising Partners. We may disclose your personal information, including device and browser information and activity and usage information, to our marketing and advertising partners, including social media platforms, third-party advertising networks, and other parties that assist us in serving, measuring the performance of, and optimizing our advertising campaigns.
d. Our Analytics Providers. We may disclose your personal information, including device and browser information and activity and usage information, to parties that assist us in performing analytics and help us measure the effectiveness of the Services and our online and offline marketing and advertising efforts.
e. Our Research Partners. We may disclose your personal information to our research partners, including those that perform surveys or research projects in partnership with us or on our behalf.
f. Relevant Third Parties in Connection with Business Transactions or Reorganizations. If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may disclose or transfer your personal information to the other company in accordance with applicable laws. We may also disclose certain personal information as necessary prior to the completion of such a transaction or other corporate transaction, such as a financing or restructuring, to lenders, auditors, and third-party advisors, including attorneys and consultants.
g. Law Enforcement and Regulatory Authorities. We may disclose your personal information to comply with applicable legal and regulatory obligations and respond to legally valid requests and communications from law enforcement authorities to the extent required by applicable law.
h. Other Parties. We may disclose your personal information to other parties at your direction or with your consent or as it may be justified under applicable law. If you are the winner of a sweepstakes or other contest, we may disclose your personal information to anyone who is entitled to request a winner's list. Finally, we can disclose your personal information to other parties as necessary or appropriate to: (i) comply with applicable law; (ii) protect the Services, our rights and property, or the rights, property, privacy, or safety of others; (iii) prevent, detect, investigate, and respond to fraud, unauthorized activities and access, illegal activities, or misuse of the Services; (iv) enforce, detect, investigate, and take action in response to violations of the CaloHow Terms; and/or (v) allow us to pursue available remedies or limit damages that we may sustain.
We maintain reasonable technical, organizational, and administrative safeguards designed to protect the personal information under our control from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no information security measures can guarantee security.
We will retain your personal information as long as necessary to fulfill the purposes outlined in this Policy (including to satisfy our legal or reporting requirements), unless a longer retention period is required or allowed under law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information; the potential risk of harm from unauthorized use or disclosure of the personal information; the purposes for which we use the personal information; whether we can achieve the purposes through other means; and the applicable legal requirements.
If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.
Depending on where you live, the laws of your country, state, or province may have certain privacy rights over how your personal information is collected, stored, used and shared, including:
a. Right to Access and Data Portability. The right to confirm whether we are processing your personal information, who we share it with, and to access or obtain a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.
b. Right to Deletion. The right to request that we delete your personal information (subject to certain exceptions prescribed by applicable law).
c. Right to Delete Your Account. You may delete your account at any time by contacting us at support@calohow.com. When you delete your account, we will remove your personal information from our active database, but certain data may be retained for legal obligations.
d. Right to Correction. The right to request that we correct inaccuracies in your personal information, taking into account the nature of the information and purpose(s) for which we are processing it.
e. Right against discrimination. We will not discriminate against you if you decide to exercise your legal rights.
We use third-party software development kits (SDKs) to enhance functionality and improve the user experience. Here is a list of our principal third-party SDK providers:
Usage: log in
Privacy Policy Link: https://policies.google.com/privacy
Usage: for data statistics
Privacy Policy Link: https://firebase.google.com/support/privacy
Usage: for marketing and advertising
Privacy Policy Link: https://www.facebook.com/privacy/policy
Please review these documents to understand how your data is collected, used, and protected by the third parties when you use this service.
We do not knowingly collect or maintain personal information from persons under 18 years-of-age. If we learn that Personal Information of persons under 18 has been collected on or through the CaloHow Services, we will take appropriate steps to delete this information.
If you believe that we have inappropriately collected Personal Information from a Young User, please contact us at support@calohow.com.
We may modify or revise our privacy policy from time to time. Although we may attempt to notify you when major changes are made to this privacy policy, you are expected to periodically review the most up-to-date version so you are aware of any changes, as they are binding on you.
If we change anything in our privacy policy, the date of change will be reflected in the "last updated date". By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.
If you have any questions or concerns regarding this Policy or our privacy practices, you may contact us at support@calohow.com.